Mobile Video Ads Need a Rethink
Discover why high mobile video ad clicks in Europe need a strategy shift focusing on true user engagement, not unintentional interactions.
Target’s Roundel: A Blueprint for EU Brand Leaders
Discover how Target's Roundel model can guide EU brands to achieve growth through data-driven marketing strategies and innovation.
WPP Streamlines Structure to Boost Efficiency
WPP streamlines operations in Europe, enhancing ROI and campaign agility for advertisers with a new, integrated service model.
Olivia Colman Elevates Warburtons Campaign to Iconic Heights
Discover how Olivia Colman's Warburtons campaign uses humor and authenticity to boost brand engagement and cross-cultural appeal.
The Future of Brand Strategy in Europe
Unlock Europe's brand potential with insights on blending data and creativity for substantial impact. Learn from Sky's innovative approach.