Social Media’s Threat to Quality Journalism
Discover how social media challenges quality journalism and affects European advertisers' brand perception and advertising ROI.
Olivia Colman Elevates Warburtons Campaign to Iconic Heights
Discover how Olivia Colman's Warburtons campaign uses humor and authenticity to boost brand engagement and cross-cultural appeal.
Skittles Pop’d Reinvents Candy Marketing for Gen Z
Discover Skittles Pop’d, the viral freeze-dried candy reinventing Gen Z marketing with nostalgia and novelty on TikTok.
Empowering Women in Mobile
Diversity in mobile tech boosts creativity. Discover how European advertising benefits from inclusive leadership and drives market innovation.
OMD and Initiative Surge in EMEA Media Rankings
OMD and Initiative rise in EMEA media rankings, redefining advertising with strategic, data-driven insights and digital-first campaigns.
Unlocking Creativity and Strategy in the 21st Century Marketing Landscape
Blend creativity with data-driven insights to thrive in European markets. Discover strategies for cultural relevance and brand success.
OMD and Initiative Surge in EMEA Media Rankings
OMD and Initiative rise in EMEA media rankings, redefining advertising with strategic, data-driven insights and digital-first campaigns.
Reinvigorating Iconic Brands for a Competitive Edge
Revamp your brand with nostalgia and innovation to captivate consumers and gain a competitive advantage in Europe's diverse market.
Coca-Cola’s Literary Elegance
Discover Coca-Cola's elegant campaign, blending nostalgia and literature to create deep consumer connections in a noisy digital world.
Self-Expression Cleans Up in European Advertising
Discover how Scotch-Brite's campaign redefines cleaning as self-expression, boosting engagement with cross-platform storytelling and authentic influencers.