OMD and Initiative Surge in EMEA Media Rankings
OMD and Initiative rise in EMEA media rankings, redefining advertising with strategic, data-driven insights and digital-first campaigns.
Possible Returns with Aspirations for a New Media Paradigm
Explore how Europe's advertisers can innovate with insights from the Possible Miami Beach conference to stay ahead in a digital-first world.
Brands Weigh Digital Platforms Despite Discounts
Brands shift from X to TikTok & LinkedIn for ROI, engagement, & alignment with values amid strategic reevaluation in Europe.
The Future of Brand Strategy in Europe
Unlock Europe's brand potential with insights on blending data and creativity for substantial impact. Learn from Sky's innovative approach.
WPP Expands AI Arsenal with Infosum Acquisition
Explore WPP's Infosum acquisition, empowering EU advertisers with AI-driven data solutions for privacy and enhanced consumer engagement.
OpenAI Moves In on Europe’s AI Future
Discover how WPP's Infosum acquisition enhances AI-driven data strategies, tackling privacy challenges for European marketers.
Apple News Struggles to Deliver Ad Revenue Apple News’ Ad Revenue Dilemma for Europe
Apple News falls short in ad revenue, challenging European advertisers needing data-rich, privacy-respecting digital channels.
AI-Driven Lookalike Modeling Recasts Audience Targeting AI Lookalike Modeling Boosts Ad Targeting
Discover how AI lookalike modeling enhances ad targeting in a post-cookie world, improving conversion rates and customer engagement.
WPP Dominates Data Landscape with InfoSum Acquisition WPP Boosts Data Power with InfoSum Deal
WPP acquires InfoSum, enhancing data capabilities while ensuring privacy, revolutionizing Europe's ad landscape with innovative data solutions.
European Advertisers Navigate TikTok Deadline with Caution European Brands Prep for TikTok Regulation Shift
European advertisers leverage TikTok's regulatory deadline to boost engagement while enhancing data privacy strategies. Confidence over anxiety prevails.