Taylor Swift’s New Album Sparks Marketing Gold Rush
Unlock marketing potential with Taylor Swift's new album. Engage audiences through storytelling and authentic brand alignment in Europe.
Estee Lauder’s Bold $14 Billion Reinvention
Discover Estee Lauder's $14B transformation using AI & e-commerce, setting new standards for consumer brands in a digital age.
Ambitions and AI in the Olympic Arena
Explore AI's role in marketing with Autodesk's CMO and strategies for LA28. Elevate European brands with innovation and foresight.
AI Chatbots Redefine Customer Service in Europe
Discover how AI chatbots are cutting costs and boosting loyalty in European customer service while maintaining the human touch.
European Consumers Hunt for Deals Amid Economic Challenges
Discover how Europe's economic challenges steer consumers towards value over brand loyalty, reshaping advertising strategies and market dynamics.
App Developers Rethink Pricing Models Amid Subscription Fatigue
Discover how app pricing adapts amid subscription fatigue. Learn why localized strategies are key in Europe's diverse market.
Sales Associates as Influencers: Europe’s Untapped Marketing Asset
Unleash sales associates as brand advocates in Europe for authentic consumer engagement and increased conversions.
Constraint-Driven Creativity Powering Deezer’s Profitability Push
Deezer thrives against giants with smart marketing, strategic pricing, and creative constraints, achieving 36% growth without big budgets.
Leadership Shift at AKQA Signals a New Era for Innovative Marketing
Baiju Shah's leadership at AKQA promises innovation for European brands with data-driven, sustainable marketing strategies.
Accelerate Social-First Strategy with AI Speed
Revolutionize content with AI speed. Unilever's Sketch Pro enhances precision and personalization for digital-first European advertisers.