BMW Chooses Dentsu for European Media Account
BMW partners with Dentsu in Europe to leverage data-driven, integrated media solutions for impactful consumer engagement.
Sales Associates as Influencers: Europe’s Untapped Marketing Asset
Unleash sales associates as brand advocates in Europe for authentic consumer engagement and increased conversions.
Navigating the Digital Dilemma for Quality Journalism
Discover how European advertisers can enhance brand credibility by aligning with quality journalism amidst the social media revolution.
Creative Powerhouse FCB New York Sets the Benchmark for 2025
Discover how FCB New York's innovative strategies set the standard in the global ad landscape, driving success with AB InBev and Spotify.
Sustainability’s Growing Influence in European Advertising
Discover how sustainability shapes European advertising, driving brand trust, market differentiation, and consumer loyalty in an eco-conscious landscape.
Harnessing Storytelling to Reframe Brand Narratives
Discover how authentic storytelling can boost brand loyalty and engagement in Europe's diverse market. Pivot to narratives that resonate today.
Mobile Video Ads Need a Rethink
Discover why high mobile video ad clicks in Europe need a strategy shift focusing on true user engagement, not unintentional interactions.
Diageo Shake-up Highlights Urgent Need for Strategic Overhaul
Diageo's shake-up urges marketers to balance cost-cutting with innovation. Discover strategies to adapt and thrive amid investor pressures.
Target’s Roundel: A Blueprint for EU Brand Leaders
Discover how Target's Roundel model can guide EU brands to achieve growth through data-driven marketing strategies and innovation.
Amazon Prime Day’s European Strategy Pays Off
Unlock sales growth in Europe by extending promotions like Amazon—boost engagement by targeting diverse consumer behaviors.