Possible Returns with Aspirations for a New Media Paradigm
Explore how Europe's advertisers can innovate with insights from the Possible Miami Beach conference to stay ahead in a digital-first world.
A New Dawn for Brand Partnerships in Space Exploration
Unlock new audience engagement with space exploration collaborations. Captivate consumers with innovative brand partnerships in the cosmos.
Brands Weigh Digital Platforms Despite Discounts
Brands shift from X to TikTok & LinkedIn for ROI, engagement, & alignment with values amid strategic reevaluation in Europe.
New EU Rules Shape Food Marketing Trends
Adapt to new EU food marketing laws. Embrace healthier trends and secure your brand's future with innovative, consumer-focused strategies.
OpenAI Moves In on Europe’s AI Future
Discover how WPP's Infosum acquisition enhances AI-driven data strategies, tackling privacy challenges for European marketers.
Advertisers and Authenticity in the New Age of Storytelling
Discover how authentic storytelling reshapes European advertising, building trust and forging deeper audience connections in diverse markets.
Apple News Struggles to Deliver Ad Revenue Apple News’ Ad Revenue Dilemma for Europe
Apple News falls short in ad revenue, challenging European advertisers needing data-rich, privacy-respecting digital channels.
AI-Driven Lookalike Modeling Recasts Audience Targeting AI Lookalike Modeling Boosts Ad Targeting
Discover how AI lookalike modeling enhances ad targeting in a post-cookie world, improving conversion rates and customer engagement.
European Advertisers Must Embrace Diversified Revenue Streams Diversify Revenue: Subscriptions & Events Lead
European advertisers must embrace subscriptions and events to thrive in the evolving digital landscape and meet consumer demands.
TikTok’s Shifting Landscape Necessitates Strategic Social Media Reassessment Diversify Your Social Media Strategy Today
Avoid TikTok risks. Explore diverse platforms to boost engagement and ensure brand stability amidst regulatory uncertainties.