Connecting European Brands to the Global App Ecosystem
Join European brands at MAU Vegas 2025 for AI-driven app insights and transformative global partnerships. Elevate your mobile marketing strategies!
AI and Creativity Are Partners Not Rivals in Marketing Evolution
Discover how AI can amplify creativity in marketing without overshadowing it, ensuring brand relevance and innovation for European CMOs.
Fiverr’s Bold Move Confronts AI with Creativity
Discover how Fiverr uses humor to address AI fears, promoting creativity and human touch for European advertisers.
AIOs and the Future of European Advertising
Discover how AIOs are transforming the advertising game in Europe, balancing innovation with stringent EU privacy standards for better consumer trust.
WPP Expands AI Arsenal with Infosum Acquisition
Explore WPP's Infosum acquisition, empowering EU advertisers with AI-driven data solutions for privacy and enhanced consumer engagement.
OpenAI Moves In on Europe’s AI Future
Discover how WPP's Infosum acquisition enhances AI-driven data strategies, tackling privacy challenges for European marketers.
AI-Driven Lookalike Modeling Recasts Audience Targeting AI Lookalike Modeling Boosts Ad Targeting
Discover how AI lookalike modeling enhances ad targeting in a post-cookie world, improving conversion rates and customer engagement.
WPP Dominates Data Landscape with InfoSum Acquisition WPP Boosts Data Power with InfoSum Deal
WPP acquires InfoSum, enhancing data capabilities while ensuring privacy, revolutionizing Europe's ad landscape with innovative data solutions.
AI-Driven Recruitment Revolution Reshapes Europe’s Advertising Landscape AI Revolutionizes Europe’s Ad Recruitment
Discover how WesleyBot is transforming European ad agencies with AI-driven recruitment, enhancing efficiency and talent acquisition.
AI-Driven Audience Targeting for the Cookie-Less Era AI Strategies for Cookie-Less Ad Targeting
Adapt to cookie-less marketing with AI-driven targeting. Enhance engagement and stay compliant in Europe's evolving digital landscape.