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AI is Revolutionizing App Store Strategies

AI is Revolutionizing App Store Strategies

AdEdge Europe Editorial TeamJul 5, 20253 min read

Unlock top app store rankings with AI-driven ASO tactics. Stay competitive in Europe’s diverse digital market with cutting-edge AI insights.

AI Reshapes the App Growth Landscape

AdEdge Europe Editorial TeamJun 14, 20253 min read
AI Reshapes the App Growth Landscape

Discover how AI reshapes app growth in Europe, challenging advertisers to adapt and thrive in a rapidly evolving digital landscape.

Social Media Noise vs Quality Journalism

AdEdge Europe Editorial TeamJun 13, 20253 min read
Social Media Noise vs Quality Journalism

European advertisers can enhance brand integrity by aligning with respected journalism amidst social media noise. Discover strategic insights here.

Brand Guardianship as the New C-Suite Imperative

AdEdge Europe Editorial TeamJun 12, 20254 min read
Brand Guardianship as the New C-Suite Imperative

CMOs emerge as key strategists safeguarding brand reputation amidst trust challenges. Learn how this shift impacts European advertisers.

WPP Secures Mars’ $1.7 Billion Global Media Account

AdEdge Europe Editorial TeamJun 11, 20253 min read
WPP Secures Mars’ $1.7 Billion Global Media Account

Mars chooses WPP for $1.7B media account, highlighting strategic partnerships in the competitive European ad landscape.

Hyundai’s Hybrid Strategy Drives Value for European Advertisers

AdEdge Europe Editorial TeamJun 10, 20253 min read
Hyundai’s Hybrid Strategy Drives Value for European Advertisers

Discover how Hyundai’s hybrid campaign merges eco-friendly goals with consumer savings, leading the way for European advertisers.

Walmart’s Evolving Retail Landscape: A European Perspective

AdEdge Europe Editorial TeamJun 9, 20253 min read
Walmart’s Evolving Retail Landscape: A European Perspective

Discover how Walmart’s evolving strategy inspires European brands to innovate and connect with consumers in a digital retail world.

TeleStore Transforms Digital Marketplace Dynamics

TeleStore Transforms Digital Marketplace Dynamics

AdEdge Europe Editorial TeamJun 21, 20254 min read

Discover TeleStore: the platform with low fees, supporting European creativity and innovation for advertisers and developers alike.

Navigating the Social Media Surge

Navigating the Social Media Surge

AdEdge Europe Editorial TeamJun 20, 20253 min read

Discover strategies for European advertisers to navigate social media, balancing reach and responsibility for enhanced brand trust.

Accenture’s Bold Move to Reinvent the Ad Industry

Accenture’s Bold Move to Reinvent the Ad Industry

AdEdge Europe Editorial TeamJun 19, 20253 min read

Discover how Accenture Song is redefining European advertising with bold strategies beyond traditional silos at Cannes Lions.

UK’s Creative Dominance Lands Six Lions

UK’s Creative Dominance Lands Six Lions

AdEdge Europe Editorial TeamJun 18, 20253 min read

UK secures six Lions at Cannes, setting a benchmark for creative innovation and leadership in global advertising. Discover the key takeaways.

New Ad-Tech Acquisition Signals Shift in Retail Media

New Ad-Tech Acquisition Signals Shift in Retail Media

AdEdge Europe Editorial TeamJun 17, 20253 min read

DoorDash’s Symbiosys acquisition reshapes ad-tech, empowering AI-driven, targeted marketing in Europe’s evolving digital landscape.

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