Home

European Marketers Gear Up for MAU Vegas 2025

European Marketers Gear Up for MAU Vegas 2025

AdEdge Europe Editorial TeamMay 17, 20253 min read

Discover insights and forge partnerships at MAU Vegas 2025, essential for European advertisers eyeing mobile market growth.

Adapting to a Cookie-less Future

AdEdge Europe Editorial TeamApr 27, 20253 min read
Adapting to a Cookie-less Future

Explore privacy-first strategies for European advertisers in a cookie-less world, boosting consumer trust and data compliance.

HilltopAds Streamlines Social Media Monetization

AdEdge Europe Editorial TeamApr 26, 20253 min read
HilltopAds Streamlines Social Media Monetization

Revolutionize your marketing with HilltopAds’ Shortened DirectLink. Enhance social media reach and profitability effortlessly.

Meta Faces Revenue Reckoning in Trade Tussle

AdEdge Europe Editorial TeamApr 24, 20253 min read
Meta Faces Revenue Reckoning in Trade Tussle

Meta faces $7B ad revenue loss as US-China trade tension rises. Key insights for European advertisers on adapting to market shifts.

Merlin Entertainments Builds a Global Marketing Powerhouse

AdEdge Europe Editorial TeamApr 23, 20254 min read
Merlin Entertainments Builds a Global Marketing Powerhouse

Discover how Merlin Entertainments’ expert-driven team redefines global marketing for European brands.

Fiverr’s Bold Move Confronts AI with Creativity

AdEdge Europe Editorial TeamApr 22, 20253 min read
Fiverr’s Bold Move Confronts AI with Creativity

Discover how Fiverr uses humor to address AI fears, promoting creativity and human touch for European advertisers.

Skittles Pop’d Reinvents Candy Marketing for Gen Z

AdEdge Europe Editorial TeamApr 21, 20253 min read
Skittles Pop’d Reinvents Candy Marketing for Gen Z

Discover Skittles Pop’d, the viral freeze-dried candy reinventing Gen Z marketing with nostalgia and novelty on TikTok.

European Advertisers Poised for a Privacy Revolution

European Advertisers Poised for a Privacy Revolution

AdEdge Europe Editorial TeamMay 4, 20254 min read

Google’s Privacy Sandbox transforms EU advertising, prioritizing privacy and innovation in a cookie-less future.

Connecting European Brands to the Global App Ecosystem

Connecting European Brands to the Global App Ecosystem

AdEdge Europe Editorial TeamMay 3, 20253 min read

Join European brands at MAU Vegas 2025 for AI-driven app insights and transformative global partnerships. Elevate your mobile marketing strategies!

Social Media’s Echo Chamber Challenges Quality Journalism

Social Media’s Echo Chamber Challenges Quality Journalism

AdEdge Europe Editorial TeamMay 1, 20253 min read

Discover how social media affects journalism and what advertisers can do to maintain integrity and brand safety in a digital world.

AI and Creativity Are Partners Not Rivals in Marketing Evolution

AI and Creativity Are Partners Not Rivals in Marketing Evolution

AdEdge Europe Editorial TeamMay 1, 20254 min read

Discover how AI can amplify creativity in marketing without overshadowing it, ensuring brand relevance and innovation for European CMOs.

Olivia Colman Elevates Warburtons Campaign to Iconic Heights

Olivia Colman Elevates Warburtons Campaign to Iconic Heights

AdEdge Europe Editorial TeamApr 30, 20253 min read

Discover how Olivia Colman’s Warburtons campaign uses humor and authenticity to boost brand engagement and cross-cultural appeal.

Get Smarter Every Week

Join marketers across Europe reading AdEdge for exclusive insights into advertising, creative intelligence, and media innovation.