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Connecting European Brands to the Global App Ecosystem

AdEdge Europe Editorial TeamMay 3, 20253 min read
Connecting European Brands to the Global App Ecosystem

Join European brands at MAU Vegas 2025 for AI-driven app insights and transformative global partnerships. Elevate your mobile marketing strategies!

Social Media’s Echo Chamber Challenges Quality Journalism

AdEdge Europe Editorial TeamMay 1, 20253 min read
Social Media’s Echo Chamber Challenges Quality Journalism

Discover how social media affects journalism and what advertisers can do to maintain integrity and brand safety in a digital world.

AI and Creativity Are Partners Not Rivals in Marketing Evolution

AdEdge Europe Editorial TeamMay 1, 20254 min read
AI and Creativity Are Partners Not Rivals in Marketing Evolution

Discover how AI can amplify creativity in marketing without overshadowing it, ensuring brand relevance and innovation for European CMOs.

Olivia Colman Elevates Warburtons Campaign to Iconic Heights

AdEdge Europe Editorial TeamApr 30, 20253 min read
Olivia Colman Elevates Warburtons Campaign to Iconic Heights

Discover how Olivia Colman’s Warburtons campaign uses humor and authenticity to boost brand engagement and cross-cultural appeal.

Tariffs Poised to Impact European Advertising

AdEdge Europe Editorial TeamApr 29, 20253 min read
Tariffs Poised to Impact European Advertising

European advertisers must adapt as tariffs influence ad spending, demanding strategic agility in a complex market landscape.

Evolving Media Landscapes in European Advertising

AdEdge Europe Editorial TeamApr 28, 20253 min read
Evolving Media Landscapes in European Advertising

Discover how European media shifts impact advertising strategies, embracing digital trends while leveraging local content to engage diverse audiences.

Social Media’s Threat to Quality Journalism

Social Media’s Threat to Quality Journalism

AdEdge Europe Editorial TeamMay 8, 20253 min read

Discover how social media challenges quality journalism and affects European advertisers’ brand perception and advertising ROI.

Unlearning Waves of Change in European Advertising

Unlearning Waves of Change in European Advertising

AdEdge Europe Editorial TeamMay 8, 20253 min read

Discover how unlearning is reshaping European advertising amidst tech change and shifting consumer behaviors. Embrace innovation and privacy.

WPP Streamlines Structure to Boost Efficiency

WPP Streamlines Structure to Boost Efficiency

AdEdge Europe Editorial TeamMay 7, 20253 min read

WPP streamlines operations in Europe, enhancing ROI and campaign agility for advertisers with a new, integrated service model.

Comcast’s Evolving Self-Service Platform Redefines TV Advertising

Comcast’s Evolving Self-Service Platform Redefines TV Advertising

AdEdge Europe Editorial TeamMay 6, 20253 min read

Discover how Comcast’s self-service platform offers European advertisers unmatched agility and reach in TV advertising. Learn more today.

Retail Titans Align Power to Revolutionize Advertising

Retail Titans Align Power to Revolutionize Advertising

AdEdge Europe Editorial TeamMay 5, 20253 min read

Discover how Walmart’s data boosts targeted TV ads with Vizio. Redefine precision marketing in Europe with this powerful alliance.

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