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WPP Unveils Pioneering Marketing Model

WPP Unveils Pioneering Marketing Model

AdEdge Europe Editorial TeamJun 4, 20253 min read

Discover WPP’s Open Intelligence for targeted, data-driven marketing in Europe. Boost ROI with ethical data use and consumer insights.

The Untapped Potential of Family-Centric Marketing Unlock Family Marketing Potential in Europe

AdEdge Europe Editorial TeamApr 7, 20253 min read
The Untapped Potential of Family-Centric Marketing Unlock Family Marketing Potential in Europe

Discover how brands can thrive by supporting European families facing economic challenges with innovative, value-driven strategies.

Unlatching New Media Horizons Optimizing Media Budgets: Direct Deals & Curation

AdEdge Europe Editorial TeamApr 7, 20253 min read
Unlatching New Media Horizons Optimizing Media Budgets: Direct Deals & Curation

Discover how European media agencies are maximizing returns with direct deals and curated content to navigate economic challenges.

Google’s Strategic Play in the European Advertising Landscape Google’s Game-Changer for European Ad Tech

AdEdge Europe Editorial TeamApr 7, 20253 min read
Google’s Strategic Play in the European Advertising Landscape Google’s Game-Changer for European Ad Tech

Discover how Google’s new ad tool reshapes strategies amid EU’s antitrust challenges. Boost targeting precision and ROI today.

Apple’s ATT Conundrum Apple’s ATT: Privacy vs. Ad Revenue Challenge

AdEdge Europe Editorial TeamApr 7, 20253 min read
Apple’s ATT Conundrum Apple’s ATT: Privacy vs. Ad Revenue Challenge

Apple’s ATT changes shake up Europe’s ad strategies; marketers pivot to thrive amid privacy regulations and declining mobile revenues.

AI Revolutionizes Recruitment in Marketing AI Transforms Marketing Recruitment in Europe

AdEdge Europe Editorial TeamApr 7, 20253 min read
AI Revolutionizes Recruitment in Marketing AI Transforms Marketing Recruitment in Europe

Discover how AI is revolutionizing recruitment, boosting efficiency and reducing bias for European marketers. Embrace the future with WesleyBot.

Self-Expression Cleans Up in European Advertising

Self-Expression Cleans Up in European Advertising

AdEdge Europe Editorial TeamApr 8, 20253 min read

Discover how Scotch-Brite’s campaign redefines cleaning as self-expression, boosting engagement with cross-platform storytelling and authentic influencers.

WPP Expands AI Arsenal with Infosum Acquisition

WPP Expands AI Arsenal with Infosum Acquisition

AdEdge Europe Editorial TeamApr 8, 20253 min read

Explore WPP’s Infosum acquisition, empowering EU advertisers with AI-driven data solutions for privacy and enhanced consumer engagement.

OpenAI Moves In on Europe’s AI Future

OpenAI Moves In on Europe’s AI Future

AdEdge Europe Editorial TeamApr 8, 20254 min read

Discover how WPP’s Infosum acquisition enhances AI-driven data strategies, tackling privacy challenges for European marketers.

Advertisers and Authenticity in the New Age of Storytelling

Advertisers and Authenticity in the New Age of Storytelling

AdEdge Europe Editorial TeamApr 8, 20253 min read

Discover how authentic storytelling reshapes European advertising, building trust and forging deeper audience connections in diverse markets.

CNN Town Halls Highlight Authentic Engagement Opportunities

CNN Town Halls Highlight Authentic Engagement Opportunities

AdEdge Europe Editorial TeamApr 7, 20253 min read

Learn from CNN’s town halls to create authentic engagement and loyalty in Europe using trusted voices and tailored strategies.

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