Home

Apple News Ad Revenue Challenge Apple News Ad Struggles in Europe

AdEdge Europe Editorial TeamApr 7, 20253 min read
Apple News Ad Revenue Challenge Apple News Ad Struggles in Europe

European advertisers face challenges with Apple’s ad model. Learn how privacy and revenue issues impact your strategy.

YouTube Shorts View Count Shift Sparks Mixed Reactions YouTube Shorts Metric Update: A Boon for Brands

AdEdge Europe Editorial TeamApr 7, 20253 min read
YouTube Shorts View Count Shift Sparks Mixed Reactions YouTube Shorts Metric Update: A Boon for Brands

New YouTube Shorts metrics excite brands, aiding targeted marketing, while creators remain skeptical of their impact on visibility and earnings.

Substack Reimagines Standards for a Digital Age Substack’s New Standards: A Game-Changer for EU Ads

AdEdge Europe Editorial TeamApr 7, 20253 min read
Substack Reimagines Standards for a Digital Age Substack’s New Standards: A Game-Changer for EU Ads

Substack’s pivot to standards and enforcement aligns with EU trends, crucial for advertisers focusing on trust and brand safety.

Breaking Borders for Creative Success Unleash Creativity: Flexibility in Euro Advertising

AdEdge Europe Editorial TeamApr 7, 20253 min read
Breaking Borders for Creative Success Unleash Creativity: Flexibility in Euro Advertising

Discover how flexible roles boost creativity and growth in Europe’s digital advertising market.

Balancing Budgets Amid Inflation Challenges Engage Budget-Savvy Consumers Amid Inflation

AdEdge Europe Editorial TeamApr 7, 20253 min read
Balancing Budgets Amid Inflation Challenges Engage Budget-Savvy Consumers Amid Inflation

Discover strategies to connect with audiences facing inflation and budget constraints in your marketing campaigns.

Advertisers Shift to Direct Deals for Greater Efficiency Maximize ROI with Direct Media Deals in Europe

AdEdge Europe Editorial TeamApr 7, 20253 min read
Advertisers Shift to Direct Deals for Greater Efficiency Maximize ROI with Direct Media Deals in Europe

Discover how European advertisers use direct deals for efficient, tailored media strategies and improved ROI amidst economic challenges.

Brands Weigh Digital Platforms Despite Discounts

Brands Weigh Digital Platforms Despite Discounts

AdEdge Europe Editorial TeamApr 13, 20253 min read

Brands shift from X to TikTok & LinkedIn for ROI, engagement, & alignment with values amid strategic reevaluation in Europe.

AVOW Paves New Growth Paths for Fintech App Marketers

AVOW Paves New Growth Paths for Fintech App Marketers

AdEdge Europe Editorial TeamApr 12, 20253 min read

Discover AVOW’s OEM advertising strategy for fintech apps to bypass ad saturation, connect with mobile users, and maximize ROI efficiently.

Coca-Cola’s Literary Elegance

Coca-Cola’s Literary Elegance

AdEdge Europe Editorial TeamApr 10, 20253 min read

Discover Coca-Cola’s elegant campaign, blending nostalgia and literature to create deep consumer connections in a noisy digital world.

The Future of Brand Strategy in Europe

The Future of Brand Strategy in Europe

AdEdge Europe Editorial TeamApr 10, 20253 min read

Unlock Europe’s brand potential with insights on blending data and creativity for substantial impact. Learn from Sky’s innovative approach.

Adapt to new EU food marketing laws. Embrace healthier trends and secure your brand's future with innovative, consumer-focused strategies.

New EU Rules Shape Food Marketing Trends

AdEdge Europe Editorial TeamApr 9, 20253 min read

Adapt to new EU food marketing laws. Embrace healthier trends and secure your brand’s future with innovative, consumer-focused strategies.

Get Smarter Every Week

Join marketers across Europe reading AdEdge for exclusive insights into advertising, creative intelligence, and media innovation.