Discover how authentic storytelling reshapes European advertising, building trust and forging deeper audience connections in diverse markets.

Learn from CNN’s town halls to create authentic engagement and loyalty in Europe using trusted voices and tailored strategies.

Apple News falls short in ad revenue, challenging European advertisers needing data-rich, privacy-respecting digital channels.

Discover how AI lookalike modeling enhances ad targeting in a post-cookie world, improving conversion rates and customer engagement.

European advertisers must embrace subscriptions and events to thrive in the evolving digital landscape and meet consumer demands.

WPP acquires InfoSum, enhancing data capabilities while ensuring privacy, revolutionizing Europe’s ad landscape with innovative data solutions.