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Sustainability’s Growing Influence in European Advertising

Sustainability’s Growing Influence in European Advertising

AdEdge Europe Editorial TeamJul 23, 20253 min read

Discover how sustainability shapes European advertising, driving brand trust, market differentiation, and consumer loyalty in an eco-conscious landscape.

Diageo Shake-up Highlights Urgent Need for Strategic Overhaul

AdEdge Europe Editorial TeamJul 17, 20253 min read
Diageo Shake-up Highlights Urgent Need for Strategic Overhaul

Diageo’s shake-up urges marketers to balance cost-cutting with innovation. Discover strategies to adapt and thrive amid investor pressures.

Leadership Shift at AKQA Signals a New Era for Innovative Marketing

AdEdge Europe Editorial TeamJul 16, 20253 min read
Leadership Shift at AKQA Signals a New Era for Innovative Marketing

Baiju Shah’s leadership at AKQA promises innovation for European brands with data-driven, sustainable marketing strategies.

Target’s Roundel: A Blueprint for EU Brand Leaders

AdEdge Europe Editorial TeamJul 15, 20253 min read
Target’s Roundel: A Blueprint for EU Brand Leaders

Discover how Target’s Roundel model can guide EU brands to achieve growth through data-driven marketing strategies and innovation.

Amazon Prime Day’s European Strategy Pays Off

AdEdge Europe Editorial TeamJul 14, 20253 min read
Amazon Prime Day’s European Strategy Pays Off

Unlock sales growth in Europe by extending promotions like Amazon—boost engagement by targeting diverse consumer behaviors.

Balancing Brand Content with Zero-Click Search

AdEdge Europe Editorial TeamJul 13, 20253 min read
Balancing Brand Content with Zero-Click Search

Adapt to 65% zero-click searches with strategic content for top SERP presence. Stay relevant and engage users directly on search results.

Mobile App Marketing Evolves for European Advertisers

AdEdge Europe Editorial TeamJul 12, 20253 min read
Mobile App Marketing Evolves for European Advertisers

Uncover AI-driven app strategies for European growth at NYC Summit 2025. Optimize user retention and leverage cultural insights today.

Mobile Video Ads Need a Rethink

Mobile Video Ads Need a Rethink

AdEdge Europe Editorial TeamJul 19, 20253 min read

Discover why high mobile video ad clicks in Europe need a strategy shift focusing on true user engagement, not unintentional interactions.

Social Media’s Stranglehold on Journalism and Its Challenge for Advertisers

Social Media’s Stranglehold on Journalism and Its Challenge for Advertisers

AdEdge Europe Editorial TeamJul 18, 20253 min read

Discover how journalism’s quality shift affects advertisers and why aligning with trusted outlets is key for brand trust in Europe.

Diageo Shake-up Highlights Urgent Need for Strategic Overhaul

Diageo Shake-up Highlights Urgent Need for Strategic Overhaul

AdEdge Europe Editorial TeamJul 17, 20253 min read

Diageo’s shake-up urges marketers to balance cost-cutting with innovation. Discover strategies to adapt and thrive amid investor pressures.

Leadership Shift at AKQA Signals a New Era for Innovative Marketing

Leadership Shift at AKQA Signals a New Era for Innovative Marketing

AdEdge Europe Editorial TeamJul 16, 20253 min read

Baiju Shah’s leadership at AKQA promises innovation for European brands with data-driven, sustainable marketing strategies.

Target’s Roundel: A Blueprint for EU Brand Leaders

Target’s Roundel: A Blueprint for EU Brand Leaders

AdEdge Europe Editorial TeamJul 15, 20253 min read

Discover how Target’s Roundel model can guide EU brands to achieve growth through data-driven marketing strategies and innovation.

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