Diageo’s shake-up urges marketers to balance cost-cutting with innovation. Discover strategies to adapt and thrive amid investor pressures.
Baiju Shah’s leadership at AKQA promises innovation for European brands with data-driven, sustainable marketing strategies.
Discover how Target’s Roundel model can guide EU brands to achieve growth through data-driven marketing strategies and innovation.
Unlock sales growth in Europe by extending promotions like Amazon—boost engagement by targeting diverse consumer behaviors.
Adapt to 65% zero-click searches with strategic content for top SERP presence. Stay relevant and engage users directly on search results.
Uncover AI-driven app strategies for European growth at NYC Summit 2025. Optimize user retention and leverage cultural insights today.
Mobile Video Ads Need a Rethink
Discover why high mobile video ad clicks in Europe need a strategy shift focusing on true user engagement, not unintentional interactions.
Social Media’s Stranglehold on Journalism and Its Challenge for Advertisers
Discover how journalism’s quality shift affects advertisers and why aligning with trusted outlets is key for brand trust in Europe.
Diageo Shake-up Highlights Urgent Need for Strategic Overhaul
Diageo’s shake-up urges marketers to balance cost-cutting with innovation. Discover strategies to adapt and thrive amid investor pressures.
Leadership Shift at AKQA Signals a New Era for Innovative Marketing
Baiju Shah’s leadership at AKQA promises innovation for European brands with data-driven, sustainable marketing strategies.
Target’s Roundel: A Blueprint for EU Brand Leaders
Discover how Target’s Roundel model can guide EU brands to achieve growth through data-driven marketing strategies and innovation.
Get Smarter Every Week
Join marketers across Europe reading AdEdge for exclusive insights into advertising, creative intelligence, and media innovation.