Cannes Lions Unleashed
Discover Cannes Lions 2023 insights on authenticity, AI, and the future of European advertising with purpose-driven campaigns.
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Discover how AI lookalike modeling enhances ad targeting in a post-cookie world, improving conversion rates and customer engagement.
European advertisers must embrace subscriptions and events to thrive in the evolving digital landscape and meet consumer demands.
WPP acquires InfoSum, enhancing data capabilities while ensuring privacy, revolutionizing Europe’s ad landscape with innovative data solutions.
Avoid TikTok risks. Explore diverse platforms to boost engagement and ensure brand stability amidst regulatory uncertainties.
European advertisers leverage TikTok’s regulatory deadline to boost engagement while enhancing data privacy strategies. Confidence over anxiety prevails.
YouTube Shorts View Count Update Sparks Brand Optimism YouTube Shorts View Update Boosts Brand Reach
Brands can leverage YouTube Shorts’ new view count to optimize reach and engagement. Maximize insights and build authentic connections today.
HilltopAds Streamlines Social Media Monetization
Revolutionize your marketing with HilltopAds’ Shortened DirectLink. Enhance social media reach and profitability effortlessly.
Meta Faces Revenue Reckoning in Trade Tussle
Meta faces $7B ad revenue loss as US-China trade tension rises. Key insights for European advertisers on adapting to market shifts.
Merlin Entertainments Builds a Global Marketing Powerhouse
Discover how Merlin Entertainments’ expert-driven team redefines global marketing for European brands.
Fiverr’s Bold Move Confronts AI with Creativity
Discover how Fiverr uses humor to address AI fears, promoting creativity and human touch for European advertisers.
Skittles Pop’d Reinvents Candy Marketing for Gen Z
Discover Skittles Pop’d, the viral freeze-dried candy reinventing Gen Z marketing with nostalgia and novelty on TikTok.
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