Discover how European advertisers use direct deals for efficient, tailored media strategies and improved ROI amidst economic challenges.
Discover how brands can thrive by supporting European families facing economic challenges with innovative, value-driven strategies.
Discover how European media agencies are maximizing returns with direct deals and curated content to navigate economic challenges.
Discover how Google’s new ad tool reshapes strategies amid EU’s antitrust challenges. Boost targeting precision and ROI today.
Apple’s ATT changes shake up Europe’s ad strategies; marketers pivot to thrive amid privacy regulations and declining mobile revenues.
Discover how AI is revolutionizing recruitment, boosting efficiency and reducing bias for European marketers. Embrace the future with WesleyBot.
European Advertisers Must Embrace Diversified Revenue Streams Diversify Revenue: Subscriptions & Events Lead
European advertisers must embrace subscriptions and events to thrive in the evolving digital landscape and meet consumer demands.
WPP Dominates Data Landscape with InfoSum Acquisition WPP Boosts Data Power with InfoSum Deal
WPP acquires InfoSum, enhancing data capabilities while ensuring privacy, revolutionizing Europe’s ad landscape with innovative data solutions.
TikTok’s Shifting Landscape Necessitates Strategic Social Media Reassessment Diversify Your Social Media Strategy Today
Avoid TikTok risks. Explore diverse platforms to boost engagement and ensure brand stability amidst regulatory uncertainties.
European Advertisers Navigate TikTok Deadline with Caution European Brands Prep for TikTok Regulation Shift
European advertisers leverage TikTok’s regulatory deadline to boost engagement while enhancing data privacy strategies. Confidence over anxiety prevails.
YouTube Shorts View Count Update Sparks Brand Optimism YouTube Shorts View Update Boosts Brand Reach
Brands can leverage YouTube Shorts’ new view count to optimize reach and engagement. Maximize insights and build authentic connections today.
Get Smarter Every Week
Join marketers across Europe reading AdEdge for exclusive insights into advertising, creative intelligence, and media innovation.