European Marketers Gear Up for MAU Vegas 2025
Discover insights and forge partnerships at MAU Vegas 2025, essential for European advertisers eyeing mobile market growth.
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Discover how subscriptions and events are transforming publisher revenue in Europe. Adapt your ad strategies for greater engagement and ROI.
Adapt to cookie-less marketing with AI-driven targeting. Enhance engagement and stay compliant in Europe’s evolving digital landscape.
Discover why Apple News struggles with ad revenue despite growth. Explore strategic insights for European advertisers and digital media.
European advertisers face challenges with Apple’s ad model. Learn how privacy and revenue issues impact your strategy.
New YouTube Shorts metrics excite brands, aiding targeted marketing, while creators remain skeptical of their impact on visibility and earnings.
Substack’s pivot to standards and enforcement aligns with EU trends, crucial for advertisers focusing on trust and brand safety.
Self-Expression Cleans Up in European Advertising
Discover how Scotch-Brite’s campaign redefines cleaning as self-expression, boosting engagement with cross-platform storytelling and authentic influencers.
WPP Expands AI Arsenal with Infosum Acquisition
Explore WPP’s Infosum acquisition, empowering EU advertisers with AI-driven data solutions for privacy and enhanced consumer engagement.
OpenAI Moves In on Europe’s AI Future
Discover how WPP’s Infosum acquisition enhances AI-driven data strategies, tackling privacy challenges for European marketers.
Advertisers and Authenticity in the New Age of Storytelling
Discover how authentic storytelling reshapes European advertising, building trust and forging deeper audience connections in diverse markets.
CNN Town Halls Highlight Authentic Engagement Opportunities
Learn from CNN’s town halls to create authentic engagement and loyalty in Europe using trusted voices and tailored strategies.
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