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Brands Need a North Star

Brands Need a North Star

AdEdge Europe Editorial TeamMay 21, 20253 min read

Anchor your brand strategy with a guiding principle to boost integrity, consumer trust, and market success in Europe’s complex landscape.

Reimagining Media Investments for European Efficiency Maximize ROI with Direct Deals & Curated Content

AdEdge Europe Editorial TeamApr 7, 20253 min read
Reimagining Media Investments for European Efficiency Maximize ROI with Direct Deals & Curated Content

Boost efficiency in EU media investments with direct deals and curated content, enhancing brand trust and consumer engagement.

Google’s Strategic Pivot in Ad-Tech Google’s New Ad-Tech: A Game-Changer for Europe

AdEdge Europe Editorial TeamApr 7, 20253 min read
Google’s Strategic Pivot in Ad-Tech Google’s New Ad-Tech: A Game-Changer for Europe

Discover how Google’s curation tool reshapes EU ad-tech amid tight privacy regulations, enhancing transparency and consumer engagement.

Apple’s ATT Faces European Crossroads Apple’s ATT and the EU: Navigating Ad Challenges

AdEdge Europe Editorial TeamApr 7, 20253 min read
Apple’s ATT Faces European Crossroads Apple’s ATT and the EU: Navigating Ad Challenges

Discover how Europe’s ad landscape adapts to Apple’s ATT policies, emphasizing privacy, innovation, and compliance in the digital marketing era.

AI-Driven Recruitment Revolution Reshapes Europe’s Advertising Landscape AI Revolutionizes Europe’s Ad Recruitment

AdEdge Europe Editorial TeamApr 7, 20254 min read
AI-Driven Recruitment Revolution Reshapes Europe’s Advertising Landscape AI Revolutionizes Europe’s Ad Recruitment

Discover how WesleyBot is transforming European ad agencies with AI-driven recruitment, enhancing efficiency and talent acquisition.

Navigating TikTok’s Evolving Regulatory Landscape TikTok’s Regulatory Challenges for EU Ads

AdEdge Europe Editorial TeamApr 7, 20252 min read
Navigating TikTok’s Evolving Regulatory Landscape TikTok’s Regulatory Challenges for EU Ads

Discover how European marketers adapt to TikTok’s evolving rules while balancing innovation and compliance for strategic success.

TikTok’s Contested Future Challenges Brand Strategies Diversify Strategy: TikTok’s Impact on Brands

AdEdge Europe Editorial TeamApr 7, 20253 min read
TikTok’s Contested Future Challenges Brand Strategies Diversify Strategy: TikTok’s Impact on Brands

European brands must diversify beyond TikTok amidst global uncertainty. Explore strategies for resilient digital marketing in a volatile landscape.

A New Dawn for Brand Partnerships in Space Exploration

A New Dawn for Brand Partnerships in Space Exploration

AdEdge Europe Editorial TeamApr 14, 20253 min read

Unlock new audience engagement with space exploration collaborations. Captivate consumers with innovative brand partnerships in the cosmos.

Brands Weigh Digital Platforms Despite Discounts

Brands Weigh Digital Platforms Despite Discounts

AdEdge Europe Editorial TeamApr 13, 20253 min read

Brands shift from X to TikTok & LinkedIn for ROI, engagement, & alignment with values amid strategic reevaluation in Europe.

AVOW Paves New Growth Paths for Fintech App Marketers

AVOW Paves New Growth Paths for Fintech App Marketers

AdEdge Europe Editorial TeamApr 12, 20253 min read

Discover AVOW’s OEM advertising strategy for fintech apps to bypass ad saturation, connect with mobile users, and maximize ROI efficiently.

Coca-Cola’s Literary Elegance

Coca-Cola’s Literary Elegance

AdEdge Europe Editorial TeamApr 10, 20253 min read

Discover Coca-Cola’s elegant campaign, blending nostalgia and literature to create deep consumer connections in a noisy digital world.

The Future of Brand Strategy in Europe

The Future of Brand Strategy in Europe

AdEdge Europe Editorial TeamApr 10, 20253 min read

Unlock Europe’s brand potential with insights on blending data and creativity for substantial impact. Learn from Sky’s innovative approach.

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