Points of Growth Opens New Conversations in Adtech
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Brands shift from X to TikTok & LinkedIn for ROI, engagement, & alignment with values amid strategic reevaluation in Europe.
Discover AVOW’s OEM advertising strategy for fintech apps to bypass ad saturation, connect with mobile users, and maximize ROI efficiently.
Discover Coca-Cola’s elegant campaign, blending nostalgia and literature to create deep consumer connections in a noisy digital world.
Unlock Europe’s brand potential with insights on blending data and creativity for substantial impact. Learn from Sky’s innovative approach.
Adapt to new EU food marketing laws. Embrace healthier trends and secure your brand’s future with innovative, consumer-focused strategies.
Discover how Scotch-Brite’s campaign redefines cleaning as self-expression, boosting engagement with cross-platform storytelling and authentic influencers.
Evolving Media Landscapes in European Advertising
Discover how European media shifts impact advertising strategies, embracing digital trends while leveraging local content to engage diverse audiences.
Adapting to a Cookie-less Future
Explore privacy-first strategies for European advertisers in a cookie-less world, boosting consumer trust and data compliance.
HilltopAds Streamlines Social Media Monetization
Revolutionize your marketing with HilltopAds’ Shortened DirectLink. Enhance social media reach and profitability effortlessly.
Meta Faces Revenue Reckoning in Trade Tussle
Meta faces $7B ad revenue loss as US-China trade tension rises. Key insights for European advertisers on adapting to market shifts.
Merlin Entertainments Builds a Global Marketing Powerhouse
Discover how Merlin Entertainments’ expert-driven team redefines global marketing for European brands.
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