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Empowering Women in Mobile

Empowering Women in Mobile

AdEdge Europe Editorial TeamApr 19, 20253 min read

Diversity in mobile tech boosts creativity. Discover how European advertising benefits from inclusive leadership and drives market innovation.

AI Revolutionizes Recruitment in Marketing AI Transforms Marketing Recruitment in Europe

AdEdge Europe Editorial TeamApr 7, 20253 min read
AI Revolutionizes Recruitment in Marketing AI Transforms Marketing Recruitment in Europe

Discover how AI is revolutionizing recruitment, boosting efficiency and reducing bias for European marketers. Embrace the future with WesleyBot.

Navigating TikTok’s Evolving Regulatory Landscape TikTok’s Regulatory Challenges for EU Ads

Navigating TikTok’s Evolving Regulatory Landscape TikTok’s Regulatory Challenges for EU Ads

AdEdge Europe Editorial TeamApr 7, 20252 min read

Discover how European marketers adapt to TikTok’s evolving rules while balancing innovation and compliance for strategic success.

TikTok’s Contested Future Challenges Brand Strategies Diversify Strategy: TikTok’s Impact on Brands

TikTok’s Contested Future Challenges Brand Strategies Diversify Strategy: TikTok’s Impact on Brands

AdEdge Europe Editorial TeamApr 7, 20253 min read

European brands must diversify beyond TikTok amidst global uncertainty. Explore strategies for resilient digital marketing in a volatile landscape.

WPP Advances Data Capabilities with InfoSum Acquisition WPP Boosts Data Power with InfoSum Buy

WPP Advances Data Capabilities with InfoSum Acquisition WPP Boosts Data Power with InfoSum Buy

AdEdge Europe Editorial TeamApr 7, 20253 min read

WPP acquires InfoSum, enhancing data capabilities and privacy for European advertisers in a shifting digital landscape.

Shifting Sands of Publisher Revenue Dynamics Unlock Publisher Revenue with Subscriptions & Events

Shifting Sands of Publisher Revenue Dynamics Unlock Publisher Revenue with Subscriptions & Events

AdEdge Europe Editorial TeamApr 7, 20253 min read

Discover how subscriptions and events are transforming publisher revenue in Europe. Adapt your ad strategies for greater engagement and ROI.

AI-Driven Audience Targeting for the Cookie-Less Era AI Strategies for Cookie-Less Ad Targeting

AI-Driven Audience Targeting for the Cookie-Less Era AI Strategies for Cookie-Less Ad Targeting

AdEdge Europe Editorial TeamApr 7, 20253 min read

Adapt to cookie-less marketing with AI-driven targeting. Enhance engagement and stay compliant in Europe’s evolving digital landscape.

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