Home

Merlin Entertainments Builds a Global Marketing Powerhouse

AdEdge Europe Editorial TeamApr 23, 20254 min read
Merlin Entertainments Builds a Global Marketing Powerhouse

Discover how Merlin Entertainments’ expert-driven team redefines global marketing for European brands.

Fiverr’s Bold Move Confronts AI with Creativity

AdEdge Europe Editorial TeamApr 22, 20253 min read
Fiverr’s Bold Move Confronts AI with Creativity

Discover how Fiverr uses humor to address AI fears, promoting creativity and human touch for European advertisers.

Skittles Pop’d Reinvents Candy Marketing for Gen Z

AdEdge Europe Editorial TeamApr 21, 20253 min read
Skittles Pop’d Reinvents Candy Marketing for Gen Z

Discover Skittles Pop’d, the viral freeze-dried candy reinventing Gen Z marketing with nostalgia and novelty on TikTok.

Hyundai’s Swift Marketing Maneuver Pays Off

AdEdge Europe Editorial TeamApr 20, 20253 min read
Hyundai’s Swift Marketing Maneuver Pays Off

Discover how Hyundai’s swift ad strategy beats market challenges and exemplifies the power of rapid response in volatile European markets.

Empowering Women in Mobile

AdEdge Europe Editorial TeamApr 19, 20253 min read
Empowering Women in Mobile

Diversity in mobile tech boosts creativity. Discover how European advertising benefits from inclusive leadership and drives market innovation.

Google’s Ad Tech Monopoly Ruling: Europe’s Strategic Imperative

AdEdge Europe Editorial TeamApr 17, 20254 min read
Google’s Ad Tech Monopoly Ruling: Europe’s Strategic Imperative

Google’s ad monopoly ends; European advertisers reassess strategies for a more competitive and compliant digital market.

Social Media’s Threat to Quality Journalism

Social Media’s Threat to Quality Journalism

AdEdge Europe Editorial TeamMay 8, 20253 min read

Discover how social media challenges quality journalism and affects European advertisers’ brand perception and advertising ROI.

Unlearning Waves of Change in European Advertising

Unlearning Waves of Change in European Advertising

AdEdge Europe Editorial TeamMay 8, 20253 min read

Discover how unlearning is reshaping European advertising amidst tech change and shifting consumer behaviors. Embrace innovation and privacy.

WPP Streamlines Structure to Boost Efficiency

WPP Streamlines Structure to Boost Efficiency

AdEdge Europe Editorial TeamMay 7, 20253 min read

WPP streamlines operations in Europe, enhancing ROI and campaign agility for advertisers with a new, integrated service model.

Comcast’s Evolving Self-Service Platform Redefines TV Advertising

Comcast’s Evolving Self-Service Platform Redefines TV Advertising

AdEdge Europe Editorial TeamMay 6, 20253 min read

Discover how Comcast’s self-service platform offers European advertisers unmatched agility and reach in TV advertising. Learn more today.

Retail Titans Align Power to Revolutionize Advertising

Retail Titans Align Power to Revolutionize Advertising

AdEdge Europe Editorial TeamMay 5, 20253 min read

Discover how Walmart’s data boosts targeted TV ads with Vizio. Redefine precision marketing in Europe with this powerful alliance.

Get Smarter Every Week

Join marketers across Europe reading AdEdge for exclusive insights into advertising, creative intelligence, and media innovation.