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European Advertisers Must Rethink Media Strategy Amid Evolving News Consumption

AdEdge Europe Editorial TeamMay 12, 20253 min read
European Advertisers Must Rethink Media Strategy Amid Evolving News Consumption

European advertisers must adapt to evolving news habits to succeed in a fragmented media landscape. Discover strategic insights for audience engagement.

Embracing AI in Creative Marketing Strategies

AdEdge Europe Editorial TeamMay 11, 20253 min read
Embracing AI in Creative Marketing Strategies

Discover how generative AI transforms content creation, enhancing brand loyalty and engagement in diverse European markets.

AI App Market Poised for Explosive Growth

AdEdge Europe Editorial TeamMay 10, 20253 min read
AI App Market Poised for Explosive Growth

Explore how AI apps are reshaping consumer engagement and driving growth in iOS and Google Play ecosystems. Seize the opportunity now!

Elton John’s Dazzling Return with Specsavers

AdEdge Europe Editorial TeamMay 9, 20253 min read
Elton John’s Dazzling Return with Specsavers

Discover Specsavers’ iconic eyewear campaign with Elton John, blending fashion and music to captivate all generations. A lesson in brand vitality.

Social Media’s Threat to Quality Journalism

AdEdge Europe Editorial TeamMay 8, 20253 min read
Social Media’s Threat to Quality Journalism

Discover how social media challenges quality journalism and affects European advertisers’ brand perception and advertising ROI.

Unlearning Waves of Change in European Advertising

AdEdge Europe Editorial TeamMay 8, 20253 min read
Unlearning Waves of Change in European Advertising

Discover how unlearning is reshaping European advertising amidst tech change and shifting consumer behaviors. Embrace innovation and privacy.

Navigating App Growth in a Competitive Landscape

Navigating App Growth in a Competitive Landscape

AdEdge Europe Editorial TeamMay 24, 20253 min read

Unlock app success with retention-focused strategies and data-driven insights. Learn from Flo Health’s journey to boost engagement and growth.

Rethinking Journalism in the Social Media Era

Rethinking Journalism in the Social Media Era

AdEdge Europe Editorial TeamMay 23, 20253 min read

Discover why quality journalism is crucial for European advertisers in the social media era. Prioritize integrity and trust in your media partnerships.

Publicis Acquires Captiv8 to Dominate Influencer Marketing

Publicis Acquires Captiv8 to Dominate Influencer Marketing

AdEdge Europe Editorial TeamMay 22, 20253 min read

Publicis empowers European advertisers with Captiv8’s vast influencer network and data insights for unmatched digital marketing success.

Brands Need a North Star

Brands Need a North Star

AdEdge Europe Editorial TeamMay 21, 20253 min read

Anchor your brand strategy with a guiding principle to boost integrity, consumer trust, and market success in Europe’s complex landscape.

Virtual-Physical Fusion Reshapes Retail Landscapes

Virtual-Physical Fusion Reshapes Retail Landscapes

AdEdge Europe Editorial TeamMay 20, 20253 min read

Explore how the fusion of virtual and physical retail revolutionizes consumer engagement and boosts brand loyalty in Europe.

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