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Elton John’s Dazzling Return with Specsavers

Elton John’s Dazzling Return with Specsavers

AdEdge Europe Editorial TeamMay 9, 20253 min read

Discover Specsavers’ iconic eyewear campaign with Elton John, blending fashion and music to captivate all generations. A lesson in brand…

AVOW Paves New Growth Paths for Fintech App Marketers

AdEdge Europe Editorial TeamApr 12, 20253 min read
AVOW Paves New Growth Paths for Fintech App Marketers

Discover AVOW’s OEM advertising strategy for fintech apps to bypass ad saturation, connect with mobile users, and maximize ROI efficiently.

Coca-Cola’s Literary Elegance

AdEdge Europe Editorial TeamApr 10, 20253 min read
Coca-Cola’s Literary Elegance

Discover Coca-Cola’s elegant campaign, blending nostalgia and literature to create deep consumer connections in a noisy digital world.

The Future of Brand Strategy in Europe

AdEdge Europe Editorial TeamApr 10, 20253 min read
The Future of Brand Strategy in Europe

Unlock Europe’s brand potential with insights on blending data and creativity for substantial impact. Learn from Sky’s innovative approach.

New EU Rules Shape Food Marketing Trends

AdEdge Europe Editorial TeamApr 9, 20253 min read
Adapt to new EU food marketing laws. Embrace healthier trends and secure your brand's future with innovative, consumer-focused strategies.

Adapt to new EU food marketing laws. Embrace healthier trends and secure your brand’s future with innovative, consumer-focused strategies.

Self-Expression Cleans Up in European Advertising

AdEdge Europe Editorial TeamApr 8, 20253 min read
Self-Expression Cleans Up in European Advertising

Discover how Scotch-Brite’s campaign redefines cleaning as self-expression, boosting engagement with cross-platform storytelling and authentic influencers.

WPP Expands AI Arsenal with Infosum Acquisition

AdEdge Europe Editorial TeamApr 8, 20253 min read
WPP Expands AI Arsenal with Infosum Acquisition

Explore WPP’s Infosum acquisition, empowering EU advertisers with AI-driven data solutions for privacy and enhanced consumer engagement.

Empowering Women in Mobile

Empowering Women in Mobile

AdEdge Europe Editorial TeamApr 19, 20253 min read

Diversity in mobile tech boosts creativity. Discover how European advertising benefits from inclusive leadership and drives market innovation.

Google’s Ad Tech Monopoly Ruling: Europe’s Strategic Imperative

Google’s Ad Tech Monopoly Ruling: Europe’s Strategic Imperative

AdEdge Europe Editorial TeamApr 17, 20254 min read

Google’s ad monopoly ends; European advertisers reassess strategies for a more competitive and compliant digital market.

AIOs and the Future of European Advertising

AIOs and the Future of European Advertising

AdEdge Europe Editorial TeamApr 17, 20253 min read

Discover how AIOs are transforming the advertising game in Europe, balancing innovation with stringent EU privacy standards for better consumer trust.

OMD and Initiative Surge in EMEA Media Rankings

OMD and Initiative Surge in EMEA Media Rankings

AdEdge Europe Editorial TeamApr 17, 20253 min read

OMD and Initiative rise in EMEA media rankings, redefining advertising with strategic, data-driven insights and digital-first campaigns.

Unlocking Creativity and Strategy in the 21st Century Marketing Landscape

Unlocking Creativity and Strategy in the 21st Century Marketing Landscape

AdEdge Europe Editorial TeamApr 17, 20253 min read

Blend creativity with data-driven insights to thrive in European markets. Discover strategies for cultural relevance and brand success.

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