Mega Agency Merger Faces Global Regulatory Scrutiny
Discover how the Omnicom-IPG merger could reshape EU advertising, affect agency dynamics, and influence your brand’s strategic planning.
News Ticker
All Tags
All Categories
DESC
Boost trust with fact-based marketing in Europe. Embrace truth to meet regulations and enhance brand loyalty.
Unlock Amazon DSP’s power in Europe. Enhance strategy, reach, and targeting precision, staying competitive in the evolving digital landscape.
Unlock adtech insights with ‘Points of Growth’. Discover trends shaping European digital advertising & stay competitive in a dynamic market.
Explore how social media alters journalism and impacts advertisers in Europe, stressing the need for strong brand-media partnerships.
Discover how WPP Media’s transformation enhances EU advertising with agility, AI-driven insights, and unified media strategies.
Discover how The Economist’s brand revamp blends tradition with digital innovation to captivate diverse European audiences.
WPP Secures Mars’ $1.7 Billion Global Media Account
Mars chooses WPP for $1.7B media account, highlighting strategic partnerships in the competitive European ad landscape.
Hyundai’s Hybrid Strategy Drives Value for European Advertisers
Discover how Hyundai’s hybrid campaign merges eco-friendly goals with consumer savings, leading the way for European advertisers.
Walmart’s Evolving Retail Landscape: A European Perspective
Discover how Walmart’s evolving strategy inspires European brands to innovate and connect with consumers in a digital retail world.
Heineken’s Data-Driven Approach to Representation in Advertising
Learn how Heineken uses data to enhance ad diversity and boost engagement, revolutionizing European brand strategy with strategic inclusivity.
Mobile Marketing Mastery 2025
Discover key insights from MAU Vegas 2025 to boost your European mobile marketing strategy with AI and localization.
Get Smarter Every Week
Join marketers across Europe reading AdEdge for exclusive insights into advertising, creative intelligence, and media innovation.