Dominating Primetime TV: An Untapped Channel for European Advertisers
Harness primetime TV's unmatched engagement to boost brand impact and navigate Europe's diverse markets with strategic advertising.
The Imperative of Quality Journalism in the Era of Social Media
European brands gain trust by aligning with quality journalism, enhancing credibility in a social media-driven world.
BMW Chooses Dentsu for European Media Account
BMW partners with Dentsu in Europe to leverage data-driven, integrated media solutions for impactful consumer engagement.
Navigating the Digital Dilemma for Quality Journalism
Discover how European advertisers can enhance brand credibility by aligning with quality journalism amidst the social media revolution.
Mobile Video Ads Need a Rethink
Discover why high mobile video ad clicks in Europe need a strategy shift focusing on true user engagement, not unintentional interactions.
Leadership Shift at AKQA Signals a New Era for Innovative Marketing
Baiju Shah's leadership at AKQA promises innovation for European brands with data-driven, sustainable marketing strategies.
Target’s Roundel: A Blueprint for EU Brand Leaders
Discover how Target's Roundel model can guide EU brands to achieve growth through data-driven marketing strategies and innovation.
European Advertisers Must Defend Quality Journalism
European ad strategies should align with quality journalism to build trust and engage audiences in a meaningful way.
European Advertisers Navigate the Social Media Jungle
Discover how European advertisers balance reach and quality in the digital age, keeping brand integrity amid social media noise.
Mega Agency Merger Faces Global Regulatory Scrutiny
Discover how the Omnicom-IPG merger could reshape EU advertising, affect agency dynamics, and influence your brand's strategic planning.