Mobile Video Ads Need a Rethink
Discover why high mobile video ad clicks in Europe need a strategy shift focusing on true user engagement, not unintentional interactions.
Leadership Shift at AKQA Signals a New Era for Innovative Marketing
Baiju Shah's leadership at AKQA promises innovation for European brands with data-driven, sustainable marketing strategies.
Target’s Roundel: A Blueprint for EU Brand Leaders
Discover how Target's Roundel model can guide EU brands to achieve growth through data-driven marketing strategies and innovation.
European Advertisers Must Defend Quality Journalism
European ad strategies should align with quality journalism to build trust and engage audiences in a meaningful way.
European Advertisers Navigate the Social Media Jungle
Discover how European advertisers balance reach and quality in the digital age, keeping brand integrity amid social media noise.
Mega Agency Merger Faces Global Regulatory Scrutiny
Discover how the Omnicom-IPG merger could reshape EU advertising, affect agency dynamics, and influence your brand's strategic planning.
Social Media’s Tug-of-War with Quality Journalism
Discover why quality journalism is crucial for brands facing Europe's evolving media landscape. Learn how integrity impacts consumer trust today.
Stagwell’s Strategic Ascent in Europe’s Advertising Arena
Discover how Stagwell's data-driven strategy is reshaping European advertising for brand and media leaders. Learn key insights for market success.
Navigating the Social Media Surge
Discover strategies for European advertisers to navigate social media, balancing reach and responsibility for enhanced brand trust.
New Ad-Tech Acquisition Signals Shift in Retail Media
DoorDash's Symbiosys acquisition reshapes ad-tech, empowering AI-driven, targeted marketing in Europe's evolving digital landscape.