The Economist Reimagines Its Brand for a Modern Era
Discover how The Economist's brand revamp blends tradition with digital innovation to captivate diverse European audiences.
Driving Brand Engagement Through Iconic Collaborations
Discover how to leverage partnerships like IndyCar & Macy's to enhance brand narrative and connect with audiences across Europe.
TJX Defies Economic Turbulence with Strategic Resilience
Discover how TJX's agile strategy defies economic woes, offering lessons in resilience for European marketers and brands.
Navigating App Growth in a Competitive Landscape
Unlock app success with retention-focused strategies and data-driven insights. Learn from Flo Health's journey to boost engagement and growth.
Brands Need a North Star
Anchor your brand strategy with a guiding principle to boost integrity, consumer trust, and market success in Europe's complex landscape.
MSNBC’s Success Holds Lessons for European Advertisers
Learn how European advertisers can boost engagement using insights from MSNBC's top-rated show success.
Elton John’s Dazzling Return with Specsavers
Discover Specsavers' iconic eyewear campaign with Elton John, blending fashion and music to captivate all generations. A lesson in brand vitality.
Olivia Colman Elevates Warburtons Campaign to Iconic Heights
Discover how Olivia Colman's Warburtons campaign uses humor and authenticity to boost brand engagement and cross-cultural appeal.
Merlin Entertainments Builds a Global Marketing Powerhouse
Discover how Merlin Entertainments' expert-driven team redefines global marketing for European brands.
Skittles Pop’d Reinvents Candy Marketing for Gen Z
Discover Skittles Pop’d, the viral freeze-dried candy reinventing Gen Z marketing with nostalgia and novelty on TikTok.