Coca-Cola’s Literary Elegance
Discover Coca-Cola's elegant campaign, blending nostalgia and literature to create deep consumer connections in a noisy digital world.
The Future of Brand Strategy in Europe
Unlock Europe's brand potential with insights on blending data and creativity for substantial impact. Learn from Sky's innovative approach.
New EU Rules Shape Food Marketing Trends
Adapt to new EU food marketing laws. Embrace healthier trends and secure your brand's future with innovative, consumer-focused strategies.
Self-Expression Cleans Up in European Advertising
Discover how Scotch-Brite's campaign redefines cleaning as self-expression, boosting engagement with cross-platform storytelling and authentic influencers.
WPP Expands AI Arsenal with Infosum Acquisition
Explore WPP's Infosum acquisition, empowering EU advertisers with AI-driven data solutions for privacy and enhanced consumer engagement.
OpenAI Moves In on Europe’s AI Future
Discover how WPP's Infosum acquisition enhances AI-driven data strategies, tackling privacy challenges for European marketers.
Advertisers and Authenticity in the New Age of Storytelling
Discover how authentic storytelling reshapes European advertising, building trust and forging deeper audience connections in diverse markets.
CNN Town Halls Highlight Authentic Engagement Opportunities
Learn from CNN's town halls to create authentic engagement and loyalty in Europe using trusted voices and tailored strategies.
Apple News Struggles to Deliver Ad Revenue Apple News’ Ad Revenue Dilemma for Europe
Apple News falls short in ad revenue, challenging European advertisers needing data-rich, privacy-respecting digital channels.
AI-Driven Lookalike Modeling Recasts Audience Targeting AI Lookalike Modeling Boosts Ad Targeting
Discover how AI lookalike modeling enhances ad targeting in a post-cookie world, improving conversion rates and customer engagement.