Mobile Video Ads Need a Rethink
Discover why high mobile video ad clicks in Europe need a strategy shift focusing on true user engagement, not unintentional interactions.
Social Media’s Stranglehold on Journalism and Its Challenge for Advertisers
Discover how journalism's quality shift affects advertisers and why aligning with trusted outlets is key for brand trust in Europe.
Diageo Shake-up Highlights Urgent Need for Strategic Overhaul
Diageo's shake-up urges marketers to balance cost-cutting with innovation. Discover strategies to adapt and thrive amid investor pressures.
Leadership Shift at AKQA Signals a New Era for Innovative Marketing
Baiju Shah's leadership at AKQA promises innovation for European brands with data-driven, sustainable marketing strategies.
Target’s Roundel: A Blueprint for EU Brand Leaders
Discover how Target's Roundel model can guide EU brands to achieve growth through data-driven marketing strategies and innovation.
Amazon Prime Day’s European Strategy Pays Off
Unlock sales growth in Europe by extending promotions like Amazon—boost engagement by targeting diverse consumer behaviors.
Balancing Brand Content with Zero-Click Search
Adapt to 65% zero-click searches with strategic content for top SERP presence. Stay relevant and engage users directly on search results.
Mobile App Marketing Evolves for European Advertisers
Uncover AI-driven app strategies for European growth at NYC Summit 2025. Optimize user retention and leverage cultural insights today.
European Advertisers Must Defend Quality Journalism
European ad strategies should align with quality journalism to build trust and engage audiences in a meaningful way.
Adidas Originals Redefines Cultural Legacy with Samuel L Jackson
Discover how Adidas uses Samuel L Jackson to craft a timeless narrative and culturally resonate with global audiences.